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Sales promotion decision making : concepts, principles, and practice /

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Détails bibliographiques
Auteurs principaux:	Ogden-Barnes, Steve (Auteur), Minahan, Stella (Auteur)
Format:	Électronique eBook
Langue:	anglais
Publié:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Édition:	First edition.
Collection:	Marketing strategy collection.
Sujets:	Sales promotion. advertising consumer promotions decision making marketing monetary promotions nonmonetary promotions retail sales promotion
Accès en ligne:	An electronic book accessible through the World Wide Web; click to view
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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