Digital privacy in the marketplace : perspectives on the information exchange /

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Bibliographic Details
Main Author: Milne, George R. (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • 1. The information environment and the privacy problem
  • 2. Why privacy is needed
  • 3. Perspectives of privacy: technology history and academic theories
  • 4. Information exchange and privacy in the marketplace
  • 5. Information based privacy harms
  • 6. Forms of protection
  • 7. The future of privacy
  • References
  • Index.