Corporate social responsibility : a strategic perspective /
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| 主要作者: | |
|---|---|
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| 版: | First edition. |
| 丛编: | 2014 digital library.
Principles for responsible management education collection. |
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- Principle 1. Business equals social progress
- Principle 2. Shareholders do not own the firm
- Principle 3. Identifying stakeholders is easy; prioritizing stakeholder interests is difficult
- Principle 4. CSR is not solely a corporate responsibility
- Principle 5. Market-based solutions are optimal
- Principle 6. Profit = economic value + social value
- Principle 7. The free market is an illusion
- Principle 8. Scale matters; only business can save the planet
- Principle 9. Strategic CSR is not an option; it is business
- Principle 10. Milton Friedman was right; the social responsibility of business is business
- Conclusion. Strategic CSR as value creation
- About the author
- Notes
- References
- Index.