Corporate social responsibility : a strategic perspective /
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| Hlavní autor: | |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Vydání: | First edition. |
| Edice: | 2014 digital library.
Principles for responsible management education collection. |
| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
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Obsah:
- Principle 1. Business equals social progress
- Principle 2. Shareholders do not own the firm
- Principle 3. Identifying stakeholders is easy; prioritizing stakeholder interests is difficult
- Principle 4. CSR is not solely a corporate responsibility
- Principle 5. Market-based solutions are optimal
- Principle 6. Profit = economic value + social value
- Principle 7. The free market is an illusion
- Principle 8. Scale matters; only business can save the planet
- Principle 9. Strategic CSR is not an option; it is business
- Principle 10. Milton Friedman was right; the social responsibility of business is business
- Conclusion. Strategic CSR as value creation
- About the author
- Notes
- References
- Index.