Leadership communication : how leaders communicate and how communicators lead in today's global enterprise /

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Detalhes bibliográficos
Main Authors:	Harrison, E. Bruce (Author), M�uhlberg, Judith (Author)
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edição:	First edition.
Colecção:	2014 digital library. Public relations collection.
Assuntos:	Business communication. Leadership. advocacy Arthur W. Page best achievable outcomes business purpose CCO chief communication officer chief executive officer collaboration communication consulting corporate character corporate communications corporate governance corporate reputation crisis communication C-suite communication culture change employee value proposition enterprise culture influence information flow leadership communication skills leadership presentation leadership traits leading change shared value deals social media analysis stakeholder perception management strategic communications strategic leadership strategy execution strategy implementation transformational change vision WIIFM workplace motivation
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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