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Marketing and management models : a guide to understanding and using business models /

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Hlavní autor: Strong, Helen (Autor)
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Vydání:First edition.
Edice:2014 digital library.
Marketing strategy collection.
Témata:
Industrial management > Mathematical models.
Marketing > Management > Mathematical models.
how to apply marketing and management models
strategic marketing and management models
understanding management models
understanding marketing models
using management models
top management and marketing models explained
On-line přístup:An electronic book accessible through the World Wide Web; click to view
Tagy: Přidat tag
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Obsah:
  • Arthur D. Little matrix
  • Adopt and drop curve
  • Ansoff growth matrix
  • Authenticity gap
  • Brand equity
  • Brand resonance
  • Brand resonance ladder
  • Brand loyalty programs
  • Brand switching
  • Engagement gearing
  • Communication targeting: business buying unit
  • Consumer decision making
  • Consumer decision model for a service industry environment
  • Consumer angry switching
  • Customer growth rate
  • Gamification
  • Gap analysis
  • Cultural integration in marketing
  • Force field analysis
  • Iceberg theory: identification of the marketing research problem
  • Integrated marketing vectors
  • Ishikawa diagram (Fishbone)
  • Mullin's seven domains, business opportunities
  • Perceptual maps
  • Porter's five force analysis
  • Positioning
  • Product life cycle
  • Road mapping
  • SERVQUAL
  • SOSTAC� planning system
  • Stakeholder analysis
  • Supply chain concept
  • Target market identification: segmentation and estimation
  • The growth share matrix
  • Glossary of terms
  • Conclusion
  • About the author
  • References
  • Index.

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