Strong, H. (2014). Marketing and management models: A guide to understanding and using business models (First edition.). Business Expert Press.
Citace podle Chicago (17th ed.)Strong, Helen. Marketing and Management Models: A Guide to Understanding and Using Business Models. First edition. New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press, 2014.
Citace podle MLA (9th ed.)Strong, Helen. Marketing and Management Models: A Guide to Understanding and Using Business Models. First edition. Business Expert Press, 2014.
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