Developing successful marketing strategies /
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
| Izdaja: | First edition. |
| Serija: | Marketing strategy collection.
2014 digital library. |
| Teme: | |
| Online dostop: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Kazalo:
- Part I. Situation analysis
- 1. Industry and market
- 2. Legal and technological changes
- 3. Defining the target market approach
- 4. Customer jobs to be done
- 5. Customer segmentation
- 6. Challenges faced: internal and external
- Part II. Vision and mission drive strategy, then tactics
- 7. The vision driven strategy
- 8. Product
- 9. Promotion
- 10. Pricing
- 11. Place
- Part III. Implementation
- 12. A process for execution management
- 13. Organizational structure
- 14. Workforce
- 15. Financial structure and controls
- 16. Putting it all together
- Conclusion
- References
- Index.