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Developing successful marketing strategies /

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Библиографические подробности
Главный автор: Randazzo, Gary W. (Автор)
Формат: Электронный ресурс eКнига
Язык:английский
Опубликовано: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Редактирование:First edition.
Серии:Marketing strategy collection.
2014 digital library.
Предметы:
Marketing > Management.
workforce
tactics
strategy
situation analysis
promotion
product
price
vision
place
objective
organizational structure
new product development
mission
execution management
customer categories
cross functional teams
consumer adoption drivers
cash requirements
advertising frequency
Online-ссылка:An electronic book accessible through the World Wide Web; click to view
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Оглавление:
  • Part I. Situation analysis
  • 1. Industry and market
  • 2. Legal and technological changes
  • 3. Defining the target market approach
  • 4. Customer jobs to be done
  • 5. Customer segmentation
  • 6. Challenges faced: internal and external
  • Part II. Vision and mission drive strategy, then tactics
  • 7. The vision driven strategy
  • 8. Product
  • 9. Promotion
  • 10. Pricing
  • 11. Place
  • Part III. Implementation
  • 12. A process for execution management
  • 13. Organizational structure
  • 14. Workforce
  • 15. Financial structure and controls
  • 16. Putting it all together
  • Conclusion
  • References
  • Index.

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