Developing successful marketing strategies /
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
| Έκδοση: | First edition. |
| Σειρά: | Marketing strategy collection.
2014 digital library. |
| Θέματα: | |
| Διαθέσιμο Online: | An electronic book accessible through the World Wide Web; click to view |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Part I. Situation analysis
- 1. Industry and market
- 2. Legal and technological changes
- 3. Defining the target market approach
- 4. Customer jobs to be done
- 5. Customer segmentation
- 6. Challenges faced: internal and external
- Part II. Vision and mission drive strategy, then tactics
- 7. The vision driven strategy
- 8. Product
- 9. Promotion
- 10. Pricing
- 11. Place
- Part III. Implementation
- 12. A process for execution management
- 13. Organizational structure
- 14. Workforce
- 15. Financial structure and controls
- 16. Putting it all together
- Conclusion
- References
- Index.