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Developing successful marketing strategies /

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Bibliographic Details
Main Author:	Randazzo, Gary W. (Author)
Format:	Electronic eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition:	First edition.
Series:	Marketing strategy collection. 2014 digital library.
Subjects:	Marketing > Management. workforce tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency
Online Access:	An electronic book accessible through the World Wide Web; click to view
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