Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
-д хадгалсан:
Үндсэн зохиолч: | |
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Формат: | Цахим Цахим ном |
Хэл сонгох: | англи |
Хэвлэсэн: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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Хэвлэл: | First edition. |
Цуврал: | 2013 digital library.
Marketing strategy collection. |
Нөхцлүүд: | |
Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Агуулга:
- 1. The customer-centric enterprise
- 2. Customer and brand decision making and influence
- 3. Customer behavior measurement
- 4. Big customer data
- 5. Customer strategy and tactics (branding, communications, and relationships)
- Afterword
- Epilogue
- About the author
- Notes
- References
- Index.