Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Lowenstein, Michael W., 1942- (Зохиогч)
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Хэвлэл:First edition.
Цуврал:2013 digital library.
Marketing strategy collection.
Нөхцлүүд:
Онлайн хандалт:An electronic book accessible through the World Wide Web; click to view
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Агуулга:
  • 1. The customer-centric enterprise
  • 2. Customer and brand decision making and influence
  • 3. Customer behavior measurement
  • 4. Big customer data
  • 5. Customer strategy and tactics (branding, communications, and relationships)
  • Afterword
  • Epilogue
  • About the author
  • Notes
  • References
  • Index.