Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
Sábháilte in:
Príomhchruthaitheoir: | |
---|---|
Formáid: | Leictreonach Ríomhleabhar |
Teanga: | Béarla |
Foilsithe / Cruthaithe: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
Eagrán: | First edition. |
Sraith: | 2013 digital library.
Marketing strategy collection. |
Ábhair: | |
Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Clár na nÁbhar:
- 1. The customer-centric enterprise
- 2. Customer and brand decision making and influence
- 3. Customer behavior measurement
- 4. Big customer data
- 5. Customer strategy and tactics (branding, communications, and relationships)
- Afterword
- Epilogue
- About the author
- Notes
- References
- Index.