Basics of branding : a practical guide for managers /

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書誌詳細
第一著者:	Gronlund, Jay (著者)
フォーマット:	電子媒体 eBook
言語:	英語
出版事項:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
版:	First edition.
シリーズ:	2013 digital library. Marketing strategy collection.
主題:	Branding (Marketing) basics of branding positioning statement emotional branding consumer insights corporate branding global branding country branding market research creativity ideation innovation model brand names and logos B2B business-to-business value proposition value pricing commoditization marketing and sales alignment silos brand trust social media brand architecture personal branding employer branding brand equity B2C business-to-consumer
オンライン･アクセス:	An electronic book accessible through the World Wide Web; click to view
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

その他の書誌記述
抄録:	Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process.
記述事項:	Part of: 2013 digital library.
物理的記述:	1 online resource (x, 194 pages) Also available in print.
フォーマット:	Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
書誌:	Includes bibliographical references (pages 187-188) and index.
ISBN:	9781606495933 (e-book)
ISSN:	2150-9662
アクセス:	Access restricted to authorized users and institutions.

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