Business model design and learning a strategic guide /

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Podrobná bibliografie
Hlavní autor:	Spencer, Barbara
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Vydání:	1st ed.
Edice:	2013 digital library. Strategic management collection.
Témata:	Business planning. business model business model components business model lenses customer value proposition value appropriation profit formula target customer customer perceived value customer value agreement customer value relationship business model experimentation business modeling
On-line přístup:	An electronic book accessible through the World Wide Web; click to view
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

Popis
Abstrakt:	The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.
Popis jednotky:	Part of: 2013 digital library. Includes index.
Fyzický popis:	1 electronic text (138 p.) : digital file. Also available in print.
Médium:	Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
ISBN:	9781606494875 (electronic bk.)
ISSN:	2150-9646
Přístup:	Access restricted to authorized users and institutions.

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