How strong is your firm's competitive advantage?
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| 主要作者: | |
|---|---|
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
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| 版: | 1st ed. |
| 丛编: | 2012 digital library.
Economics collection. |
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
- 1. Economics and the business manager: what is economics all about?
- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm
- Part II. What does five forces model say about your firm?
- 3. Warning: cheaper substitutes are hazardous to your profits
- 4. We could make more money if our competitors would just go away
- 5. Is my supplier holding five aces? The bargaining power of suppliers
- 6. When the buyer holds six aces: the bargaining power of buyers
- 7. How to keep firms from beating each other up
- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies
- Appendix II. Relevant published case studies
- References
- Index.