Wallace, M. A. (2010). Consumer research for museum marketers: Audience insights money can't buy. AltaMira Press.
Chicago Style (17th ed.) CitationWallace, Margot A. Consumer Research for Museum Marketers: Audience Insights Money Can't Buy. Lanham, Md.: AltaMira Press, 2010.
MLA (9th ed.) CitationWallace, Margot A. Consumer Research for Museum Marketers: Audience Insights Money Can't Buy. AltaMira Press, 2010.
Warning: These citations may not always be 100% accurate.