Persuasion in public discourse : cognitive and functional perspectives /
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...
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其他作者: | Pelclova, Jana (Editor), Lu, Wei-lun (Linguist) (Editor) |
---|---|
格式: | 电子 电子书 |
语言: | 英语 |
出版: |
Amsterdam ; Philadelphia :
John Benjamins Publishing Company,
[2018]
|
丛编: | Discourse approaches to politics, society, and culture ;
v. 79. |
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在线阅读: | Click to View |
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