Brand equity planning with structuralist rhetorical semiotics /

Designing brand identity an essential guide for the whole branding team /
由: Wheeler, Alina
出版: (2013)

Strategic brand management : building, measuring, and managing brand equity /
由: Keller, Kevin Lane, 1956-
出版: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
由: Taylor, David, 1964-
出版: (2004)

Integrated branding becoming brand-driven through companywide action /
由: LePla, F. Joseph, 1955-
出版: (1999)

The brand gym a practical workout to gain and retain brand leadership /
由: Taylor, David, 1964-
出版: (2010)

Brandscendence three essential elements of enduring brands /
由: Clark, Kevin A.
出版: (2004)

Brand relevance making competitors irrelevant /
由: Aaker, David A.
出版: (2011)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
由: J., Tatiana Soto
出版: (2008)

Three threats to brand relevance strategies that work /
由: Aaker, David
出版: (2013)

Creating passionbrands getting to the heart of branding /
由: Edwards, Helen, 1965-
出版: (2005)

Brand anarchy managing corporate reputation /
由: Earl, Steve
出版: (2012)

Origination : the geographies of brands and branding /
由: Pike, Andy
出版: (2015)

Brain tattoos creating unique brands that stick in your customers' minds /
由: Post, Karen
出版: (2005)

Brands laid bare using market research for evidence-based brand management /
由: Ford, Kevin
出版: (2005)

The brutal truth about Asian branding and how to break the vicious cycle
由: Baladi, Joseph
出版: (2011)

Developing brands with qualitative market research
由: Chandler, Jon
出版: (2002)

Defending the brand aggressive strategies for protecting your brand in the online arena /
由: Murray, Brian H., 1968-
出版: (2004)

Brand identity factors developing a successful Islamic brand /
由: Alihodzic, Vedad
出版: (2013)

Brand new brand thinking brought to life by 11 experts who do /
出版: (2002)

How to use advertising to build strong brands /
出版: (1999)

European business and brand building
出版: (2012)

Tracking advertising and monitoring brands /
由: McDonald, Colin
出版: (2000)

Perspectives on branding
由: Miletsky, Jason I.
出版: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版: (2012)

Rethinking prestige branding : secrets of the ueber-brands /
由: Schaefer, Wolfgang, et al.
出版: (2015)

Brand zero : the complete branding guide for start-ups /
由: Tai, Jacky
出版: (2014)

What great brands do : the seven brand-building principles that separate the best from the rest /
由: Yohn, Denise Lee, 1967-
出版: (2014)

Branding and advertising
出版: (2003)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
由: Salinas, Gabriela
出版: (2009)

Branded customer service the new competitive edge /
由: Barlow, Janelle, 1943-
出版: (2006)

Brand meaning management /
出版: (2015)

Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /
由: Martin, Dick, 1946-
出版: (2007)

Retail marketing and branding a definitive guide to maximizing ROI /
由: Perrey, Jesko
出版: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
由: Perrey, Jesko
出版: (2011)

A master class in brand planning the timeless works of Stephen King /
由: King, Stephen, 1931-2006
出版: (2007)

The challenges facing brand managers today
出版: (2012)