Brand equity planning with structuralist rhetorical semiotics /

Encyclopaedia of brand equity management.
منشور في: (2009)

Connective branding building brand equity in a demanding world /
حسب: Fisher-Buttinger, Claudia
منشور في: (2008)

Connective branding building brand equity in a demanding world /
حسب: Fisher-Buttinger, Claudia
منشور في: (2008)

The business of brands
حسب: Miller, Jon, 1971-
منشور في: (2004)

The business of brands
حسب: Miller, Jon, 1971-
منشور في: (2004)

Designing brand identity an essential guide for the whole branding team /
حسب: Wheeler, Alina
منشور في: (2013)

Designing brand identity an essential guide for the whole branding team /
حسب: Wheeler, Alina
منشور في: (2013)

Strategic brand management : building, measuring, and managing brand equity /
حسب: Keller, Kevin Lane, 1956-
منشور في: (2008)

Strategic brand management : building, measuring, and managing brand equity /
حسب: Keller, Kevin Lane, 1956-
منشور في: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
حسب: Taylor, David, 1964-
منشور في: (2004)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
حسب: Taylor, David, 1964-
منشور في: (2004)

Integrated branding becoming brand-driven through companywide action /
حسب: LePla, F. Joseph, 1955-
منشور في: (1999)

Integrated branding becoming brand-driven through companywide action /
حسب: LePla, F. Joseph, 1955-
منشور في: (1999)

The brand gym a practical workout to gain and retain brand leadership /
حسب: Taylor, David, 1964-
منشور في: (2010)

The brand gym a practical workout to gain and retain brand leadership /
حسب: Taylor, David, 1964-
منشور في: (2010)

Brandscendence three essential elements of enduring brands /
حسب: Clark, Kevin A.
منشور في: (2004)

Brandscendence three essential elements of enduring brands /
حسب: Clark, Kevin A.
منشور في: (2004)

Brand relevance making competitors irrelevant /
حسب: Aaker, David A.
منشور في: (2011)

Brand relevance making competitors irrelevant /
حسب: Aaker, David A.
منشور في: (2011)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
حسب: J., Tatiana Soto
منشور في: (2008)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
حسب: J., Tatiana Soto
منشور في: (2008)

Three threats to brand relevance strategies that work /
حسب: Aaker, David
منشور في: (2013)

Three threats to brand relevance strategies that work /
حسب: Aaker, David
منشور في: (2013)

Creating passionbrands getting to the heart of branding /
حسب: Edwards, Helen, 1965-
منشور في: (2005)

Creating passionbrands getting to the heart of branding /
حسب: Edwards, Helen, 1965-
منشور في: (2005)

Brand anarchy managing corporate reputation /
حسب: Earl, Steve
منشور في: (2012)

Brand anarchy managing corporate reputation /
حسب: Earl, Steve
منشور في: (2012)

Origination : the geographies of brands and branding /
حسب: Pike, Andy
منشور في: (2015)

Origination : the geographies of brands and branding /
حسب: Pike, Andy
منشور في: (2015)

Brain tattoos creating unique brands that stick in your customers' minds /
حسب: Post, Karen
منشور في: (2005)

Brain tattoos creating unique brands that stick in your customers' minds /
حسب: Post, Karen
منشور في: (2005)

Brands laid bare using market research for evidence-based brand management /
حسب: Ford, Kevin
منشور في: (2005)

Brands laid bare using market research for evidence-based brand management /
حسب: Ford, Kevin
منشور في: (2005)

The brutal truth about Asian branding and how to break the vicious cycle
حسب: Baladi, Joseph
منشور في: (2011)

The brutal truth about Asian branding and how to break the vicious cycle
حسب: Baladi, Joseph
منشور في: (2011)

Developing brands with qualitative market research
حسب: Chandler, Jon
منشور في: (2002)