Direct Mail als Kommunikationsmedium im Kulturmarketing eine empirische Wirkungsanalyse am Beispiel der documenta 12 unter Berucksichtigung von B2B- und B2C-Zielgruppen /
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主要作者: | Korzen, Eva Janina |
---|---|
企業作者: | ProQuest (Firm) |
格式: | Thesis 電子 電子書 |
語言: | 德语 |
出版: |
Kassel :
Kassel University Press,
c2011.
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在線閱讀: | Click to View |
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