Direct Mail als Kommunikationsmedium im Kulturmarketing eine empirische Wirkungsanalyse am Beispiel der documenta 12 unter Berucksichtigung von B2B- und B2C-Zielgruppen /
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| Glavni avtor: | |
|---|---|
| Korporativna značnica: | |
| Format: | Thesis Elektronski eKnjiga |
| Jezik: | nemščina |
| Izdano: |
Kassel :
Kassel University Press,
c2011.
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| Online dostop: | Click to View |
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