Direct Mail als Kommunikationsmedium im Kulturmarketing eine empirische Wirkungsanalyse am Beispiel der documenta 12 unter Berucksichtigung von B2B- und B2C-Zielgruppen /
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| Format: | Thesis Electronic eBook |
| Language: | German |
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Kassel :
Kassel University Press,
c2011.
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| Online Access: | Click to View |
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