Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /

Experiential marketing a practical guide to interactive brand experiences /
由: Smilansky, Shaz
出版: (2009)

Brand, organizational identity and reputation in SMEs an overview /
出版: (2007)

Contemporary thinking, topics and trends in international branding, part 1
出版: (2007)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
由: Mathieson, Rick
出版: (2010)

Breakthrough branding : positioning your library to survive and thrive /
由: Walters, Suzanne, et al.
出版: (2013)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
由: Smith, Kerry, 1963-, et al.
出版: (2016)

The digital crown : winning at content on the web /
由: Leibtag, Ahava
出版: (2014)

Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
由: Schultz, Mike, 1974-
出版: (2013)

The role of visual brand differentiation in the continuity of new print magazines in Kenya /
由: Juma, Yofi
出版: (2016)

Igniting the brand strategies that have shot brands to success /
由: Cahill, Jonathan
出版: (2008)

Handbook of brand semiotics /
出版: (2015)

Handbook of brand relationships
出版: (2009)

Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
由: Gentner, Friedrich
出版: (2012)

Hospitality branding
由: Dev, Chekitan S. (Chekitan Singh), 1959-
出版: (2012)

Mobile magic : the Saatchi & Saatchi guide to mobile marketing /
由: Eslinger, Tom
出版: (2014)

Brand management for international hotels
由: Patricia, Maria
出版: (2009)

Brain tattoos creating unique brands that stick in your customers' minds /
由: Post, Karen
出版: (2005)

Rethinking prestige branding : secrets of the ueber-brands /
由: Schaefer, Wolfgang, et al.
出版: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版: (2012)

What great brands do : the seven brand-building principles that separate the best from the rest /
由: Yohn, Denise Lee, 1967-
出版: (2014)

Perspectives on branding
由: Miletsky, Jason I.
出版: (2009)

Brand media strategy : integrated communications planning in the digital era /
由: Young, Antony, 1964-
出版: (2014)

Apple's secret of success traditional marketing vs. cult marketing /
由: Schneiders, Sascha
出版: (2011)

Brand management and marketing of luxury goods /
由: Scholz, Lucie
出版: (2014)

Advocacy championing ideas & influencing others /
由: Daly, John A. (John Augustine), 1952-
出版: (2011)

Advertising /
由: Arens, William
出版: (2015)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
由: Mbalya, Richard
出版: (2010)

Managing brand you seven steps to creating your most successful self /
由: Wilson, Jerry S.
出版: (2008)

The experience effect engage your customers with a consistent and memorable brand experience /
由: Joseph, Jim, 1963-
出版: (2010)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
由: Salinas, Gabriela
出版: (2009)

Origination : the geographies of brands and branding /
由: Pike, Andy
出版: (2015)

Brand zero : the complete branding guide for start-ups /
由: Tai, Jacky
出版: (2014)

Rock brands selling sound in a media saturated culture /
出版: (2010)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
由: Harden, Leland
出版: (2009)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
由: Vincent, Laurence
出版: (2012)

Positioning for professionals how professional knowledge firms can differentiate their way to success /
由: Williams, Tim, 1954-
出版: (2010)