Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /
-д хадгалсан:
Үндсэн зохиолч: | Secka, Marion (Зохиогч) |
---|---|
Формат: | Цахим Цахим ном |
Хэл сонгох: | герман |
Хэвлэсэн: |
Frankfurt am Main, [Germany] :
PL Academic Research,
2015.
|
Цуврал: | Forschungsergebnisse der WU Wirtschaftsuniversitat Wien,
Band 65 |
Нөхцлүүд: | |
Онлайн хандалт: | Click to View |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Ижил төстэй зүйлс
60-minute brand strategist the essential brand book for marketing professionals /
-н: Mootee, Idris, 1958-
Хэвлэсэн: (2013)
-н: Mootee, Idris, 1958-
Хэвлэсэн: (2013)
The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
-н: Githinji, Kennedy Gakuru
Хэвлэсэн: (2011)
-н: Githinji, Kennedy Gakuru
Хэвлэсэн: (2011)
You are the brand
-н: Adubato, Steve
Хэвлэсэн: (2011)
-н: Adubato, Steve
Хэвлэсэн: (2011)
Brand management
Хэвлэсэн: (2008)
Хэвлэсэн: (2008)
Experiential marketing a practical guide to interactive brand experiences /
-н: Smilansky, Shaz
Хэвлэсэн: (2009)
-н: Smilansky, Shaz
Хэвлэсэн: (2009)
Brand, organizational identity and reputation in SMEs an overview /
Хэвлэсэн: (2007)
Хэвлэсэн: (2007)
Contemporary thinking, topics and trends in international branding, part 1
Хэвлэсэн: (2007)
Хэвлэсэн: (2007)
The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
-н: Mathieson, Rick
Хэвлэсэн: (2010)
-н: Mathieson, Rick
Хэвлэсэн: (2010)
Breakthrough branding : positioning your library to survive and thrive /
-н: Walters, Suzanne, зэрэг
Хэвлэсэн: (2013)
-н: Walters, Suzanne, зэрэг
Хэвлэсэн: (2013)
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
-н: Smith, Kerry, 1963-, зэрэг
Хэвлэсэн: (2016)
-н: Smith, Kerry, 1963-, зэрэг
Хэвлэсэн: (2016)
The digital crown : winning at content on the web /
-н: Leibtag, Ahava
Хэвлэсэн: (2014)
-н: Leibtag, Ahava
Хэвлэсэн: (2014)
Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
-н: Schultz, Mike, 1974-
Хэвлэсэн: (2013)
-н: Schultz, Mike, 1974-
Хэвлэсэн: (2013)
The role of visual brand differentiation in the continuity of new print magazines in Kenya /
-н: Juma, Yofi
Хэвлэсэн: (2016)
-н: Juma, Yofi
Хэвлэсэн: (2016)
Igniting the brand strategies that have shot brands to success /
-н: Cahill, Jonathan
Хэвлэсэн: (2008)
-н: Cahill, Jonathan
Хэвлэсэн: (2008)
Handbook of brand semiotics /
Хэвлэсэн: (2015)
Хэвлэсэн: (2015)
Handbook of brand relationships
Хэвлэсэн: (2009)
Хэвлэсэн: (2009)
Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
-н: Gentner, Friedrich
Хэвлэсэн: (2012)
-н: Gentner, Friedrich
Хэвлэсэн: (2012)
Hospitality branding
-н: Dev, Chekitan S. (Chekitan Singh), 1959-
Хэвлэсэн: (2012)
-н: Dev, Chekitan S. (Chekitan Singh), 1959-
Хэвлэсэн: (2012)
Mobile magic : the Saatchi & Saatchi guide to mobile marketing /
-н: Eslinger, Tom
Хэвлэсэн: (2014)
-н: Eslinger, Tom
Хэвлэсэн: (2014)
Brand management for international hotels
-н: Patricia, Maria
Хэвлэсэн: (2009)
-н: Patricia, Maria
Хэвлэсэн: (2009)
Brain tattoos creating unique brands that stick in your customers' minds /
-н: Post, Karen
Хэвлэсэн: (2005)
-н: Post, Karen
Хэвлэсэн: (2005)
Rethinking prestige branding : secrets of the ueber-brands /
-н: Schaefer, Wolfgang, зэрэг
Хэвлэсэн: (2015)
-н: Schaefer, Wolfgang, зэрэг
Хэвлэсэн: (2015)
Brand Bible the complete guide to building, designing, and sustaining brands /
Хэвлэсэн: (2012)
Хэвлэсэн: (2012)
What great brands do : the seven brand-building principles that separate the best from the rest /
-н: Yohn, Denise Lee, 1967-
Хэвлэсэн: (2014)
-н: Yohn, Denise Lee, 1967-
Хэвлэсэн: (2014)
Perspectives on branding
-н: Miletsky, Jason I.
Хэвлэсэн: (2009)
-н: Miletsky, Jason I.
Хэвлэсэн: (2009)
Brand media strategy : integrated communications planning in the digital era /
-н: Young, Antony, 1964-
Хэвлэсэн: (2014)
-н: Young, Antony, 1964-
Хэвлэсэн: (2014)
Apple's secret of success traditional marketing vs. cult marketing /
-н: Schneiders, Sascha
Хэвлэсэн: (2011)
-н: Schneiders, Sascha
Хэвлэсэн: (2011)
Brand management and marketing of luxury goods /
-н: Scholz, Lucie
Хэвлэсэн: (2014)
-н: Scholz, Lucie
Хэвлэсэн: (2014)
Advocacy championing ideas & influencing others /
-н: Daly, John A. (John Augustine), 1952-
Хэвлэсэн: (2011)
-н: Daly, John A. (John Augustine), 1952-
Хэвлэсэн: (2011)
Advertising /
-н: Arens, William
Хэвлэсэн: (2015)
-н: Arens, William
Хэвлэсэн: (2015)
Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
-н: Mbalya, Richard
Хэвлэсэн: (2010)
-н: Mbalya, Richard
Хэвлэсэн: (2010)
Managing brand you seven steps to creating your most successful self /
-н: Wilson, Jerry S.
Хэвлэсэн: (2008)
-н: Wilson, Jerry S.
Хэвлэсэн: (2008)
The experience effect engage your customers with a consistent and memorable brand experience /
-н: Joseph, Jim, 1963-
Хэвлэсэн: (2010)
-н: Joseph, Jim, 1963-
Хэвлэсэн: (2010)
The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
-н: Salinas, Gabriela
Хэвлэсэн: (2009)
-н: Salinas, Gabriela
Хэвлэсэн: (2009)
Origination : the geographies of brands and branding /
-н: Pike, Andy
Хэвлэсэн: (2015)
-н: Pike, Andy
Хэвлэсэн: (2015)
Brand zero : the complete branding guide for start-ups /
-н: Tai, Jacky
Хэвлэсэн: (2014)
-н: Tai, Jacky
Хэвлэсэн: (2014)
Rock brands selling sound in a media saturated culture /
Хэвлэсэн: (2010)
Хэвлэсэн: (2010)
Digital engagement internet marketing that captures customers and builds intense brand loyalty /
-н: Harden, Leland
Хэвлэсэн: (2009)
-н: Harden, Leland
Хэвлэсэн: (2009)
Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
-н: Vincent, Laurence
Хэвлэсэн: (2012)
-н: Vincent, Laurence
Хэвлэсэн: (2012)
Positioning for professionals how professional knowledge firms can differentiate their way to success /
-н: Williams, Tim, 1954-
Хэвлэсэн: (2010)
-н: Williams, Tim, 1954-
Хэвлэсэн: (2010)
Ижил төстэй зүйлс
-
60-minute brand strategist the essential brand book for marketing professionals /
-н: Mootee, Idris, 1958-
Хэвлэсэн: (2013) -
The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
-н: Githinji, Kennedy Gakuru
Хэвлэсэн: (2011) -
You are the brand
-н: Adubato, Steve
Хэвлэсэн: (2011) -
Brand management
Хэвлэсэн: (2008) -
Experiential marketing a practical guide to interactive brand experiences /
-н: Smilansky, Shaz
Хэвлэсэн: (2009)