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Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /

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Dades bibliogràfiques
Autor principal:	Secka, Marion (Autor)
Format:	Electrònic eBook
Idioma:	alemany
Publicat:	Frankfurt am Main, [Germany] : PL Academic Research, 2015.
Col·lecció:	Forschungsergebnisse der WU Wirtschaftsuniversitat Wien, Band 65
Matèries:	Branding (Marketing) Communication in marketing. Marketing. Electronic books.
Accés en línia:	Click to View
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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