Smith, B. D., & Raspin, P. G. (2008). Creating market insight: How firms create value from market understanding. John Wiley & Sons.
Chicago Style (17. basım) AtıfSmith, Brian D., ve Paul G. Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. Chichester, England ; Hoboken, NJ: John Wiley & Sons, 2008.
MLA (9th ed.) AtıfSmith, Brian D., ve Paul G. Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. John Wiley & Sons, 2008.
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