APA-referens (7:e uppl.)

Smith, B. D., & Raspin, P. G. (2008). Creating market insight: How firms create value from market understanding. John Wiley & Sons.

Chicago-referens (17:e uppl.)

Smith, Brian D., och Paul G. Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. Chichester, England ; Hoboken, NJ: John Wiley & Sons, 2008.

MLA-referens (9:e uppl.)

Smith, Brian D., och Paul G. Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. John Wiley & Sons, 2008.