Smith, B. D., & Raspin, P. G. (2008). Creating market insight: How firms create value from market understanding. John Wiley & Sons.
Citazione stile Chigago Style (17a edizione)Smith, Brian D., e Paul G. Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. Chichester, England ; Hoboken, NJ: John Wiley & Sons, 2008.
Citatione MLA (9a ed.)Smith, Brian D., e Paul G. Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. John Wiley & Sons, 2008.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.