Citace podle APA (7th ed.)

Smith, B. D., & Raspin, P. G. (2008). Creating market insight: How firms create value from market understanding. John Wiley & Sons.

Citace podle Chicago (17th ed.)

Smith, Brian D., a Paul G. Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. Chichester, England ; Hoboken, NJ: John Wiley & Sons, 2008.

Citace podle MLA (9th ed.)

Smith, Brian D., a Paul G. Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. John Wiley & Sons, 2008.

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