Powers of persuasion the inside story of British advertising : 1951-2000 /

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Bibliografische gegevens
Hoofdauteur: Fletcher, Winston
Coauteur: ebrary, Inc
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: Oxford ; New York : Oxford University Press, 2008.
Onderwerpen:
Online toegang:An electronic book accessible through the World Wide Web; click to view
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Inhoudsopgave:
  • 1951 : watershed year
  • Antecedents : look back in wonder
  • The nineteen fifties : the television upheaval
  • The nineteen sixties : 'you've never had it so good'
  • The nineteen seventies : Britain takes the lead
  • The nineteen eighties : Brits buy up the business
  • The nineteen nineties : recession and globalization
  • Crystal balling : peering into a cloudy future.