Commercialization secrets for scientists and engineers /
Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepr...
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Format: | Electronic eBook |
Language: | English |
Published: |
Boca Raton :
CRC Press,
[2017]
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Subjects: | |
Online Access: | Click here to view. |
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Table of Contents:
- section 1. Development on a shoestring
- section 2. Classical initial decisions
- section 3. Product launch
- section 4. Pathways to profitability.