Marketing organization development consulting : a how-to guide for OD consultants /

Marketing organization development consulting : a how-to guide for OD consultants /

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Bibliographic Details
Other Authors: Park, Jong Gyu (Editor), Rothwell, William J., 1951- (Editor), Yi, Chae-yong, 1964- (Editor)
Format: Electronic eBook
Language:English
Published: Boca Raton, FL : CRC Press, [2017]
Subjects:
Consulting firms > Marketing.
Organizational change.
Online Access:Click here to view.
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Table of Contents:
  • 1. Unique challenges in marketing change management, performance consulting, and organization development / William J. Rothwell
  • 2. Marketing landscape, tools, and definitions / Michelle Welliver
  • 3. Evaluating personal strengths and weaknesses : a competency-based approach / Jong Gyu Park
  • 4. Evaluating unmet needs and opportunities / Marie Carasco-Saul
  • 5. Proposal process / Aileen G. Zaballero
  • 6. Pricing OD consulting services / William J. Rothwell
  • 7. Channels for OD marketing / Zakiya Alsadah
  • 8. Communication planning and branding / Azadeh Omrani-Kermani
  • 9. Personal sales / Jamie Campbell
  • 10. Executive-level communications / Jae Young Lee
  • 11. How measurement and appraisal can be the means to the end of marketing OD / Patricia Macko
  • 12. The future of marketing OD consulting / William J. Rothwell.

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