Marketing organization development consulting : a how-to guide for OD consultants /

Marketing organization development consulting : a how-to guide for OD consultants /

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Bibliographic Details
Other Authors: Park, Jong Gyu (Editor), Rothwell, William J., 1951- (Editor), Yi, Chae-yong, 1964- (Editor)
Format: Electronic eBook
Language:English
Published: Boca Raton, FL : CRC Press, [2017]
Subjects:
Consulting firms > Marketing.
Organizational change.
Online Access:Click here to view.
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001 9781315311739
008 180706t20172017flu o 001 0 eng d
020 |a 9781315311722 (e-book: PDF)  |q (e-book : PDF) 
020 |a 9781315311708  |q (e-book: Mobi) 
020 |z 9781138033313  |q (paperback) 
020 |z 9781138721104  |q (hardback) 
024 7 |a 10.1201/b21853   |2 doi 
035 |a (OCoLC)976434180 
040 |a FlBoTFG  |c FlBoTFG  |e rda 
050 4 |a HD69.C6  |b R68 2017 
082 0 4 |a 001  |b M345 
245 0 0 |a Marketing organization development consulting :  |b a how-to guide for OD consultants /  |c [edited by] William J. Rothwell, Jong Gyu Park, Jae Young Lee. 
264 1 |a Boca Raton, FL :  |b CRC Press,  |c [2017] 
264 4 |c ©2017 
300 |a 1 online resource 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a "A Productivity Press book"--cover. 
505 0 |a 1. Unique challenges in marketing change management, performance consulting, and organization development / William J. Rothwell -- 2. Marketing landscape, tools, and definitions / Michelle Welliver -- 3. Evaluating personal strengths and weaknesses : a competency-based approach / Jong Gyu Park -- 4. Evaluating unmet needs and opportunities / Marie Carasco-Saul -- 5. Proposal process / Aileen G. Zaballero -- 6. Pricing OD consulting services / William J. Rothwell -- 7. Channels for OD marketing / Zakiya Alsadah -- 8. Communication planning and branding / Azadeh Omrani-Kermani -- 9. Personal sales / Jamie Campbell -- 10. Executive-level communications / Jae Young Lee -- 11. How measurement and appraisal can be the means to the end of marketing OD / Patricia Macko -- 12. The future of marketing OD consulting / William J. Rothwell. 
650 0 |a Consulting firms  |x Marketing.  |9 45807 
650 0 |a Organizational change.  |9 45808 
700 1 |a Park, Jong Gyu,  |e editor.  |9 45809 
700 1 |a Rothwell, William J.,  |d 1951-  |e editor.  |9 45810 
700 1 |a Yi, Chae-yong,  |d 1964-  |e editor.  |9 45811 
776 0 8 |i Print version:   |z 9781138721104 
856 4 0 |u https://www.taylorfrancis.com/books/9781315311722  |z Click here to view. 
999 |c 209164  |d 209163 

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