Cita APA (7a ed.)
Moriarty, S., Mitchell, N., Wood, C., & Wells, W. D. (2018). Advertising & IMC: Principles and Practice, Global Edition (Eleventh edition.). Pearson International Content.
Cita Chicago Style (17a ed.)
Moriarty, Sandra, Nancy Mitchell, Charles Wood, y William D. Wells. Advertising & IMC: Principles and Practice, Global Edition. Eleventh edition. Harlow: Pearson International Content, 2018.
Cita MLA (9a ed.)
Moriarty, Sandra, et al. Advertising & IMC: Principles and Practice, Global Edition. Eleventh edition. Pearson International Content, 2018.
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