Gibbs, R., & Humphries, A. (2009). Strategic alliances & marketing partnerships: Gaining competitive advantage through collaboration and partnering. Kogan Page.
Citace podle Chicago (17th ed.)Gibbs, Richard, a Andrew Humphries. Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering. London ; Philadelphia: Kogan Page, 2009.
Citace podle MLA (9th ed.)Gibbs, Richard, a Andrew Humphries. Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering. Kogan Page, 2009.
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