Sold American consumption and citizenship, 1890-1945 /
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Chapel Hill :
University of North Carolina Press,
c2006.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- Advertisers and consumers, 1890-1930
- The nationalization of consumers : the political language of American advertising, 1890-1930
- Making consumption American : advertisers, consumers, and national identity
- Social science and the pragmatic consumer, 1890-1928
- The science of purchasing
- Redefining consumption at consumers' research
- Consumer professionals in the Depression
- The American way of life : folklores of capitalism, 1935-1939
- Fighting for the American way : consumption and Americanism, 1935-1945.