Sold American consumption and citizenship, 1890-1945 /

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Detalles Bibliográficos
Autor Principal: McGovern, Charles
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Idioma:inglés
Publicado: Chapel Hill : University of North Carolina Press, c2006.
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Advertisers and consumers, 1890-1930
  • The nationalization of consumers : the political language of American advertising, 1890-1930
  • Making consumption American : advertisers, consumers, and national identity
  • Social science and the pragmatic consumer, 1890-1928
  • The science of purchasing
  • Redefining consumption at consumers' research
  • Consumer professionals in the Depression
  • The American way of life : folklores of capitalism, 1935-1939
  • Fighting for the American way : consumption and Americanism, 1935-1945.