Heyman, J. H. (2008). All you need is a good idea!: How to create marketing messages that actually get results. Wiley.
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Chicago Style (17th ed.) Citation
Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Hoboken, N.J.: Wiley, 2008.
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MLA citiranje
Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Wiley, 2008.
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