Markides, C. (2008). Game-changing strategies: How to create new market space in established industries by breaking the rules. Jossey-Bass.
Tohutoru Kātū Chicago (17th ed.)Markides, Constantinos. Game-changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules. San Francisco, CA: Jossey-Bass, 2008.
Tohutoro MLA (9th ed.)Markides, Constantinos. Game-changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules. Jossey-Bass, 2008.
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