Cita APA (7th ed.)

Markides, C. (2008). Game-changing strategies: How to create new market space in established industries by breaking the rules. Jossey-Bass.

Cita Chicago (17th ed.)

Markides, Constantinos. Game-changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules. San Francisco, CA: Jossey-Bass, 2008.

Cita MLA (9th ed.)

Markides, Constantinos. Game-changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules. Jossey-Bass, 2008.