Rutherford, D., & Knowles, J. (2008). Vulcans, earthlings and marketing ROI: Getting finance, marketing and advertising onto the same planet. Wilfrid Laurier University Press.
Chicago-viite (17. p.)Rutherford, David, ja Jonathan Knowles. Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet. Waterloo, Ont.: Wilfrid Laurier University Press, 2008.
MLA-viite (9. p.)Rutherford, David, ja Jonathan Knowles. Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet. Wilfrid Laurier University Press, 2008.
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