Rutherford, D., & Knowles, J. (2008). Vulcans, earthlings and marketing ROI: Getting finance, marketing and advertising onto the same planet. Wilfrid Laurier University Press.
Citace podle Chicago (17th ed.)Rutherford, David, a Jonathan Knowles. Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet. Waterloo, Ont.: Wilfrid Laurier University Press, 2008.
Citace podle MLA (9th ed.)Rutherford, David, a Jonathan Knowles. Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet. Wilfrid Laurier University Press, 2008.
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