Advertising account planning a practical guide /

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Bibliographic Details
Main Author:	Kelley, Larry D., 1955-
Corporate Author:	ebrary, Inc
Other Authors:	Jugenheimer, Donald W.
Format:	Electronic eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, c2006.
Subjects:	Advertising. Advertising > Management. Advertising campaigns. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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