APA (7th ed.) Citation
Kelley, L. D., & Jugenheimer, D. W. (2006). Advertising account planning: A practical guide. M.E. Sharpe.
Chicago Style (17th ed.) Citation
Kelley, Larry D., and Donald W. Jugenheimer. Advertising Account Planning: A Practical Guide. Armonk, N.Y.: M.E. Sharpe, 2006.
MLA (9th ed.) Citation
Kelley, Larry D., and Donald W. Jugenheimer. Advertising Account Planning: A Practical Guide. M.E. Sharpe, 2006.
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