Luther, W. M. (2001). The marketing plan: How to prepare and implement it (3rd ed.). AMACOM.
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Cita Chicago (17th ed.)
Luther, William M. The Marketing Plan: How to Prepare and Implement It. 3rd ed. New York: AMACOM, 2001.
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Cita MLA (9th ed.)
Luther, William M. The Marketing Plan: How to Prepare and Implement It. 3rd ed. AMACOM, 2001.
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Atenció: Aquestes cites poden no estar 100% correctes.