Brands laid bare using market research for evidence-based brand management /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2005.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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