APA (7th ed.) Citation

Best, J. (2006). Flavor of the month: Why smart people fall for fads. University of California Press.

Chicago Style (17th ed.) Citation

Best, Joel. Flavor of the Month: Why Smart People Fall for Fads. Berkeley: University of California Press, 2006.

MLA (9th ed.) Citation

Best, Joel. Flavor of the Month: Why Smart People Fall for Fads. University of California Press, 2006.