Szwarc, P. (2005). Researching customer satisfaction & loyalty: How to find out what people really think. Kogan Page.
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Cita Chicago (17th ed.)
Szwarc, Paul. Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think. London: Kogan Page, 2005.
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Cita MLA (9th ed.)
Szwarc, Paul. Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think. Kogan Page, 2005.
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Atenció: Aquestes cites poden no estar 100% correctes.