Callingham, M. (2004). Market intelligence: How and why organizations use market research. Kogan Page.
Chicago Style (17th ed.) CitationCallingham, Martin. Market Intelligence: How and Why Organizations Use Market Research. London ; Sterling, Va.: Kogan Page, 2004.
MLA (9th ed.) CitationCallingham, Martin. Market Intelligence: How and Why Organizations Use Market Research. Kogan Page, 2004.
Warning: These citations may not always be 100% accurate.